Athene Numphe

Just like several years ago I watched the Superbowl with my laptop and recorded the different types of commercials. This year I know I got them all, thanks to the wonders of DVR. I used a single, subjective classification system, meaning if an ad fit two categories (ie: vote for the game's MVP on NFL.com), I would pick the category that I thought it best fit into and not mark the other category. I started recording from Faith Hill singing the "Yay it's the Superbowl" song and ended when the game ended.

Channel Promotion/TV Show	17
Car	12
Internet	11
Movie Trailer	11
Beer	8
Sports	7
Fast Food	6
Soda	6
Electronics	3
other	3
Snacks	3
Tourism/Travel	3
Cell Phones	2
Non-profit	2
Drinks (non-soda)	2
Local Station	2
Restaurant	2
Energy	2
Insurance	1
Investments	1
Pets	1
Self employment	1
Taxes	1

IMHO, the best commercials (in no specific order) were:

• Hulu: Alec and Huluwood
  
• CareerBuilder.com: Tips
  
• Coke: Heist
  
• Doritos: Power of the Crunch
  
• GE: Scarecrow
  
• NBC: Heroes Football
  
• NFL: Super Ad, Usama Young - aww yeah, we got the Saints in the Superbowl...ok, it was only in an ad and we have snoballs...not snowcones!

The fourth quarter of the game itself was amazing to watch!